Industry

Mobile apps

Reach people when movement matters.

To build experiences that truly resonate, you need to understand not just who your users are but also how they move through the world. Mobility data, also known as driving behavior data, provides the real-world context that can enable teams to design mobile experiences that are more relevant, timely, and valuable.

The problem: Apps don’t always integrate seamlessly into how people actually live.

Engagement is noisy

Users may ignore notifications that are not tied to real behavior. More sends do not equal more relevance; it equals churn risk.

First-party consumer intelligence data is incomplete

You see likes, sessions, and purchases but miss the full picture of what they did before and after.

“Personalization” only goes so far

Without credible movement signals, experiences feel generic, disconnected — or worse, invasive.

Safety expectations are higher

When something goes wrong on the road, users expect mobile-enabled safety services to respond quickly and credibly.

Why mobility data matters

When mobility context is designed to be robust and actionable, product and growth teams stop debating whether a user is in a meaningful moment and start designing what to do in that moment.

Designed for higher relevance and lower noise

Fewer mistimed touchpoints; more actions that are informed by typical driving patterns and routines.

Stronger retention and session depth

Experiences that match day-to-day life tend to stick, especially when paired with features users rely on in motion.

Better monetization choices

Use advertiser-funded models that are designed to scale with engagement, without forcing tradeoffs between revenue and user experience.

Safety users can trust

From automatic crash response to daily driving insights and coaching, safety becomes an added benefit and always-on experience users can rely on.

Arity helps mobile product teams make engagement more relevant, personalization more credible, and safety features more dependable. Our 15-year legacy of analyzing trips and driving behavior means that, when you partner with us, you can spend less time assuming what users need in the moment and more time shipping mobile experiences that work. This foundation also enables embedded safety experiences — like real-time crash response — that users can trust as part of their everyday routines.

Benefits

Predictive mobility for product and growth

When you understand patterns of movement, you can design journeys, messages, and in-app moments that feel timely — which can help increase retention and campaign efficiency.

Driving behavior signals you can build on