Industry

Marketing & advertising

Reach your best customers based on how, when, and where they drive

Leverage the world’s largest driving behavior database for targeted marketing.

Auto insurance marketers can use Arity marketing solutions to connect to their best customers based on driving risk and driving behavior data.

Other marketers, including those in the auto aftermarket, automotive, retail, and QSR sectors, can reach their best customers with the right messaging based on how, when, and where they drive.

Benefits

Boost marketing ROI

Use our marketing solutions to focus your efforts on reaching the audiences with driving behaviors you’re targeting

Optimize for true customer value

Ensure you’re serving the best offers to each user based on their actual driving data and associated driving risk

Reach prospects meaningfully

Leverage driving behavior data to deliver relevant messaging based on each customer’s movement and driving experiences

Solution

Arity Audiences

Target drivers based on risk, mileage, commuting habits, and more

More effectively reach your ideal audiences with the best offers to eliminate wasted spend, increase retention, and achieve optimal customer LTV.
Explore Arity Audiences
Solution

The Arity Marketing Platform

Reach millions of validated drivers segmented by driving behaviors

Display customized ads to the customer segments you seek by targeting based on actual driving behavior.
Find out more

Trusted by companies large and small

Allstate logo
Auto Care Association logo
Encompass logo
GasBuddy logo
National General logo
Get Miles logo
Life360 logo
Michelin Mobility Intelligence logo
MyRadar logo
PPG logo
SiriusXM logo
Southern Farm Bureau logo
Tapestri logo
Blog post

The secret to finding your best customers?

Use third-party data to better understand them

Why waste your advertising efforts, spending time and money only to connect with the wrong people? Here’s how third-party data can help.

Read blog post

News & insights

blog post

5 marketing trends for auto insurance carriers in 2024

With consumer sentiment at an all-time low, here are five trends to help auto insurance marketers reach their best custo…
news

Traffic deaths rose 30% in the past 10 years. Here’s what it will…

Arity's president says that our transportation system is broken, and it’s incurring a significant human cost.
Fast Company
blog post

Auto insurance advertising: 3 key benefits of telematics

Paul Dean discusses telematics for advertising, sharing what it is along with its three key benefits to auto insurance m…
blog post

Marketers are missing valuable driving behavior data

How can marketers adjust to such a monumental change in customer behavior over the last few years, and what lessons can…