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Privacy Statement

Effective: 11/22/2017

This Privacy Statement is provided on behalf of Arity, LLC and applies to the services provided by us. We would like to explain how we collect, use, and share the information we obtain about you in the course of doing business.

Products and Services

We may work with many different affiliated and unaffiliated companies in order to provide you with a variety of products and services. We refer to these companies as service providers. Service providers may include insurance companies, telecommunications providers, wireless service providers, emergency personnel, towing companies, vehicle manufacturers, distributors and dealers, rewards platform administrators, equipment and software manufacturers, licensors, content providers, and any other person or entity that provides any service, equipment, content, features or facilities in connection with these products and services.

Examples of when we may work with a service provider to provide you with a product or service include:

  • Diagnosing your vehicle’s trouble codes;
  • Providing you with towing and repair options;
  • Contacting emergency personnel;
  • Coordinating with rewards platform administrators; and
  • Providing you offers for products and services that may interest you based on your location.

This privacy policy describes the data practices of Arity, including how we share information with these third party service providers, affiliates and other third parties. Third parties may use information they receive in accordance with their own privacy policies. Arity is not responsible for and does not control the policies or practices of third parties. Therefore, please familiarize yourself with the privacy policies of those entities for more information on how they may use and share your information.

Personal Information and Other Information We Have and Where We Get It

We collect information either directly from you or through service providers, depending on the product or service in which you are participating.

In certain circumstances, we will gather information directly from you or through a service provider during the registration process for the product or service.

Some examples of the personal information we collect from you may include your name, phone number, home address, email address, and location information, including GPS coordinates.

We also collect other information in a form that does not, on its own, permit direct association with any specific individual. Examples of other information that we collect include zip code, area code, unique device identifier, referrer URL and the time zone where our services are used.

If the product or service in which you are participating includes a smartphone application, the information we collect from you may include:

  • Mobile device information, such as GPS location, IP address, unique device identifier, browser type, mobile service provider, and other operating system data available to the mobile application; and
  • Mobile application analytics information and other information about how you use the application, such as how often you use the application, referring and exit page, clickstream data, the events that occur within the application, aggregated usage, performance data, and the application marketplace from where you downloaded the application.

We may link mobile analytics information, including device identifiers, to any personal information you submit within the application.

If the product or service in which you are participating is designed to collect driving information, the information we collect may include:

  • Trip information, such as trip start and end time, miles, acceleration, deceleration, braking behavior, cornering, speed and trip routing; and
  • Vehicle-related information, such as your vehicle identification number, diagnostic information, odometer, oil life remaining, tire pressure, information about collisions involving your vehicle, and location information, such as GPS, Wi-Fi access points or cell towers. Please note that if you are using a mobile phone application provided by us and disable the GPS functionality on your mobile device, then location information may not be collected and your service may be impacted.

Use of Cookies and Other Similar Tracking Technologies on

We or our third party marketing partners (such as Google Analytics and Adobe Analytics) use cookies, analytics, remarketing and other technology to help us provide users with a better service and a more customized web experience. Additionally, our business partners use tracking services, analytics and other technologies to monitor visits to The website may also use web beacons (also called “clear GIFs” or “pixel tags”) in conjunction with cookies. If you prefer, you can choose to not accept cookies by changing the settings on your web browser. Many commercial Internet sites use cookies; a cookie enables the site to label you as a particular user, but it does not identify you by name or address unless you have provided us with such information (over the Internet or otherwise) or set up preferences in your browser to do so automatically.

Cookies allow us to provide you with a more customized service and are used to track and measure Web site usage. This information may be used to manage and customize our Web site’s content, layout, and services in order to improve our site, enhance customer service, and provide tailored messages.

You may opt out of accepting cookies by changing the settings on your browser. However, rejecting cookies may prevent you from using certain functions and you may have to repeatedly enter information to take advantage of services or promotions.

We partner with third parties to display advertising on our website. Our third party partner may use cookies or similar technologies in order to provide you advertising based upon your browsing activities and interests. If you wish to opt out of interest-based advertising click here. Please note you will continue to receive generic ads.

Although we believe that each of the sites to which we target our ads or from which we collect data should post a privacy statement that fully describes the advertising and data collection activities on its site, we cannot guarantee that all of those sites post such a statement.

We participate in the Adobe Marketing Cloud Device Co-op to better understand how you use our website and apps across the various devices you use, and to deliver tailored promotions. Learn more at about how Adobe does this

We may also use customer information to send you promotional communications about products, features, and options that we believe may be of interest to you. If we have your e-mail address, we may do this by e-mail. If you do not wish to receive promotional e-mails from us, please contact us at the following address:

Arity, LLC
222 W Merchandise Mart Plaza
Suite 875
Chicago, IL 60654
or email us at

We will respond to your request within a reasonable timeframe.

How We Use Your Information

We use both your personal information and the other information we collect to provide and improve the products and services that we and our service providers offer as well as for statistical analysis and other data analytics capabilities. We may also use your information to prevent and deter fraud or misuse of our and our affiliates’ products and services and as required by law.

If the product or service in which you are participating is offered by a service provider that provides rewards or discounts, then your information may also be used by that service provider to calculate any discounts or rewards provided under the product or service. Insurance company service providers may also use your information to update their pricing and underwriting models in accordance with their privacy policies.

How We May Share Your Information

Other than the service providers providing the services you have requested as described above and as otherwise described in this section, we do not share your personal information with unaffiliated third parties without aggregating and/or anonymizing it first.

For all personal information that can reasonably be aggregated and/or anonymized, Arity will take steps to do so before sharing with unaffiliated third parties. This means that Arity will take steps to alter that personal information such that it can’t reasonably be used to identify you or relate the information back to you.

For any personal information that cannot be completely aggregated and/or anonymized, Arity will de-identify the information before sharing it. This means the information will no longer reference or be linked directly to you by your name, account number, address, or unique vehicle or device identifier. Additionally, before sharing such de-identified information with unaffiliated third parties, Arity contractually requires that they will not take any steps to identify you or relate your de-identified personal information back to you, and strictly limits the purposes for which they can use the de-identified information.

We may share aggregated and/or anonymized or de-identified information with unaffiliated third parties so that they may provide a product or service to you, develop new products and services, perform data analysis, store or process information for us, or otherwise help us operate our business.

We may also share your personal information and the other information we collect with any of our affiliate companies.

We require third parties to protect your information in accordance with our strict information security policies.

If we combine personal information with the other information we collect, the combined information will be treated as personal information for as long as it remains combined.

As required by law, we may disclose information to third parties pursuant to legal process, and all information collected may be deemed discoverable by third parties and used in accident investigations, litigation or both. We may be legally required to provide the information to third parties and their legal counsel. We may also share personal information to protect our rights, property or legal interests, including to enforce our Terms of Service, or as part of a merger, acquisition, divestiture or other corporate reorganization.

California Residents

California law permits its residents to request and receive information about a business’ disclosure of certain categories of Personal Information to other companies for their use in direct marketing. If you are a California resident and User of our Website, you can request a copy of this information from Arity by sending an email to or a letter to Arity, LLC, 2775 Sanders Rd, Northbrook, IL 60062, Attn: California Data Request. Please include your name and email address in email requests, and your name and postal address in mail requests.

How You Can Review and Correct Your Personal Information

You can request to review the personal information collected by us. We will provide you with the requested information and allow you the opportunity to correct any inaccurate information. We may reject requests that are unreasonably repetitive, require disproportionate technical effort, or would be impractical.

Please send requests to:

Information Security

We use a variety of physical, technical and administrative security measures that help to safeguard your information from loss, misuse, and unauthorized access, disclosure, alteration, destruction or theft. It is important to keep in mind, however, that no security measures are absolutely effective.


We store personal information for as long as necessary for us, our affiliates or service providers to provide products or services to you and others, to comply with legal obligations, or to administer any product or service. Your personal information is stored on servers and retained by or on behalf of us.

Changes to the Privacy Statement

We may modify our privacy statement from time to time. Please take a look at the revised date at the top of this page to see when this privacy statement was last revised.