Arity Audiences

Target drivers based on risk, mileage, commuting habits, and more

More effectively reach your ideal audiences with the best offers to eliminate wasted spend, increase retention, and achieve optimal customer LTV.

Transcript (pdf)

Arity Audiences overview

Smarter focus. Better customers. Greater value.

Find out how we help you reach drivers based on behaviors like distracted driving, hard braking, and speeding.


Boost marketing ROI
Focus your efforts on reaching the audiences with driving behaviors you’re targeting
Optimize for true customer value
Ensure you’re serving the best offers to each user based on their actual driving history
Reach prospects meaningfully
Deliver relevant messaging based on each customer’s movement and driving experiences
Built from driving data from over 200 million connected devices, Arity Audiences enable marketers to reach consumers in digital marketing campaigns based on how, when, and where they drive.


For auto insurance carriers, Arity’s lowest-risk tier drivers have up to 5x greater lifetime value than average drivers

Data visualization showing an up to 5x increase in lifetime value for Arity’s lowest-risk tier drivers compared with average drivers.

Reach the best customers for your business

Connect with consumer segments based on how, when, and where they drive.
Insurance carrier audiences
  • High to low risk drivers
  • High to low mileage drivers
  • High to low distance and duration commuters
  • Distracted drivers
  • Insurance premium drivers
  • Lower funnel insurance shoppers
Auto aftermarket audiences
  • Tire wear and tear audiences
  • High to low risk drivers
  • High to low mileage drivers
  • High to low distance and duration commuters
Auto manufacturers and dealer audiences
  • Safety-conscious drivers
  • Performance drivers
  • Fuel efficient drivers
  • Lease/Trade-in potential drivers
  • Comfort-seeking drivers
  • In-market car shoppers
  • Electric car interest driver
Retail and QSR audiences
  • Predictive POI (point of interest) audiences
White paper

How behind-the-wheel behavior drives better marketing

Many marketers are opting for behavior data, but not all data is created equal

Here’s how six industries are leveraging insights on driver behavior to take drivers from point A (the road) to point B (their business).

Read about using driving data for marketing
White paper

Reach the right auto insurance customers for greater lifetime value

There’s a lot to gain by adjusting marketing strategies to target customers based on their lifetime value (LTV)

Auto insurance marketers often celebrate high click-through rates, quote requests and conversions — but are these successes enough?

Read about optimizing for LTV

News & insights


Arity PMP helps customize ads based on consumer driving behaviors

Arity’s Private Marketplace can help marketers reach their best customers based on how, when, and where they drive.
Retail Touchpoints
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Reaching your best customers with private marketplaces 

Here are three takeaways on audience targeting from Director of Product Marketing Jennifer Gold’s video in eMarketer.
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Are you planning a road trip this summer? Here are two trends to know before you hit the road.
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Auto insurance marketers: Your guide to meaningful KPIs in 2023

How can auto insurance marketers redefine success with KPIs that are more accurate and meaningful?