blog post
The 5 Ws (and 1 H) of predictive mobile marketing for fuel retailers
What is predictive mobile marketing? And how can fuel retailers use it to encourage drivers to stop and shop?
Solution
Daily Driver Pulse
Boost engagement with frequent, personalized feedback
Use mobility data to provide daily feedback, tips, and incentives to connect with your customers
Daily Driver Pulse enables apps to offer users frequent, immediate feedback about their driving behaviors. Users can view their insights immediately after every drive - Daily Driver Pulse allows apps to engage users after every trip, even the first.
Benefits for app users
Maximize rewards through app marketing programs
Stay safer and more focused on the road
Utilize tips & deals for car maintenance
Implement Daily Driver Pulse in-app to:
Amplify rewards and deals
- Enhance app marketing programs with additional incentives to earn based on recent driving behaviors.
Increase safe driving
- Provide insights to influence driving behaviors trip by trip and over time.
Manage car costs
- Provide tips and offers for parts that may have higher wear and tear based on their recent driving.
Why Arity?
Over one trillion miles of driving data
15+ years collecting driver-permissioned mobility data
Driving data on more than 15% of drivers in the US
Built by a data science team with over 70 patents
News & insights
blog post
Case study: Boosting retail traffic with predictive mobility data
How can retailers drive more traffic to their stores with Arity Predictive Mobility data?
blog post
5 engagement trends for mobile apps in 2024
Five trends to help mobile apps keep monthly active users on board in 2024.
news
Traffic deaths rose 30% in the past 10 years. Here’s what it will…
Arity's president says that our transportation system is broken, and it’s incurring a significant human cost.
Fast Company