Case study: Boosting retail traffic with predictive mobility data

How can retailers drive more traffic to their stores with Arity Predictive Mobility data?

60% of marketing leadersbelieve that collecting customer data while balancing user preferences will continue to be more challenging, which begs the question: How can companies achieve their goals while maintaining customer engagement? 

People are driving even more than they used to, which powers Arity’s mobility data on where people go, how often, when they drive, and how they drive along the way. Retailerscan leverage these insights to understand consumer habits and patterns – providing opportunity to not only personalize their shopping but alsopredictwhen they’re likely to shop. 

With more than 40M active connections to U.S. drivers, Arity analyzed driving behavior data in a major metropolitan area to evaluate the opportunity this could offer to a major retailer, referred to as Ready Retailer in this scenario. 

Map of Arity data on driving trips taken in one week around the retailer’s locations

Arity data of trips taken in one week around the retailer’s locations, noted in yellow. Teal indicates drivers that passed but did not stop at locations.

Our analysis found that in one week, drivers passed Ready Retailer’s 50+ locations about 1.2 million times. Of those 1.2 million trips, we found that 120K of them, approximately 10% of total trips, passed their retail locations regularly at similar times of day. 

How could Ready Retailer encourage customers who are already in the area to stop by more often? By predicting when customers will pass by, Ready Retailer couldsend personalized ads via their mobile appto customers right before they get in their cars. Moreover, with data on when and where they tend to stop, Ready Retailer has even more opportunities to tailor the message and reward the customer based on their specific preferences. 

For example, let’s look at this driver that makes the same trip every weekday at 3 p.m. Because this is a recurring trip that passes one of Ready Retailer’s stores, Arity pings the retailer with the insight that this driver is a good candidate for a predictive offer. 

Map depicting a hypothetical daily driving route of a commuter

Now, Ready Retailer has two options to send offers to the driver – before they leave home, and before they make the return trip and pass the store again. By catching drivers before they start their trip, the retailer captures more of the driver’s attention with an offer that’s easy to remember and redeem. “Free cookie with the purchase of any coffee between 3-5 p.m.” may be just the perfect afternoon snack to bring them in. 

Animated gif demonstrating serving a timely ad to a consumer when they're about to commute

Creating more meaningful connections with customers is invaluable for retailers. For Ready Retailer, Arity discovered the opportunity to increase retail traffic by 10% by predicting when customers will be in the area. And the opportunity scales as consumers continually demand seamless, frictionless, and personalized shopping experiences. 

How could you grow your business with a 10% increase in retail traffic? 

Talk to an Arity expertto learn more aboutPredictive Mobilityfor mobile apps. 

Headshot of Arity
Arity is a mobility data and analytics company. We provide data-driven solutions to companies invested in transportation, enabling them to deliver mobility services that are smarter, safer, and more economical.