Predictive Mobility

Predictive Mobility is a retail intelligence solution by Arity that transforms driving behavior data into actionable insights. It helps businesses improve marketing ROI, loyalty, site planning, and operations by understanding consumer movement patterns and routines.

Predictive Mobility is ideal for enterprise-scale and franchise QSRs, C-stores, and big-box retailers navigating loyalty challenges and digital transformation. It’s especially valuable for brands that rely on drive-thru and commuter traffic and need a single, predictive dataset to unify national and regional strategies across operations, marketing, and real estate.

Arity collects high-frequency, first-party driving data from approximately 50 million active U.S. connections, analyzing 1.7 billion miles per day. By capturing an average of 300+ driving signals per person daily, Arity builds predictive route-level models of consumers’ real-world routines – revealing where and when people are likely to drive next, not just where they’ve been.

Predictive Mobility is delivered through a combination of predictive driving insights and analytics, mobile technology, and activation tools. Brands get analytics that reveal how and where people drive, a mobile SDK that makes insights more predictive and personalized over time, and a marketing platform to activate campaigns and apply those insights to improve site planning and operations.