Consumer Survey:
Gaining user trust to increase mobile app engagement

With consumers more vigilant about their personal information than before, mobile app publishers are working harder to retain their users. New Arity research supports that there’s an opportunity for every publisher to drive more app installs and engagement through experiences that positively influence user trust.

In this report, you’ll find insights on how users define trust and how they evaluate apps across categories to help you determine:

: How to influence users to trust your app
: If experiences add or subtract to existing perceptions of your app
: How much education your users need to understand your app’s value