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Driving-based marketing solutions

Reach your ideal customers with the nation’s first ad tech offering that leverages behavioral data and mobility insights to improve targeting and boost marketing efforts.

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Target based on known customer lifetime value

Our digital marketing solutions help you find and connect with your best prospects, leveraging our unique ability to predict lifetime value from their driving risk and behavioral data.

Boost marketing ROI

Use our marketing solutions to focus your efforts on reaching the audiences with driving behaviors you’re targeting.

Optimize for true customer value

Ensure you’re serving the best offers to each user based on their actual driving history and associated driving risk.

Connect with prospects in a meaningful way

Leverage behavioral data to deliver messaging that’s relevant and targeted based on each prospect’s movement and driving experiences.

Our insurance clients have benefited from telematics-based customer targeting

The top 25% of scored drivers have a 3.3x greater lifetime value relative to the average

How it works

Our marketing solutions are built on more than 400 billion miles of collected driving data, providing true insight into customer value. Telematics-based targeting enables you to attract the drivers with the highest lifetime value and boost your customer acquisition ROI.

Collect and score

The Arity platform collects driving data from consumer apps across tens of millions of drivers, then normalizes and scores that behavioral data at a rate of 16 billion miles each month.

Identify and match

Using your prospecting preferences and campaign targeting criteria, we then identify a set of ideal prospects within our massive network of connected users.

Reach and engage

Our network intelligently displays your ads to your ideal audience based on their movement and driving behavior, allowing you to serve contextually relevant offers.

Benefit from our pioneering digital marketing solutions

Get in front of your ideal customers and gain a competitive edge by working with the nation’s first telematics-based advertising network.

Private Marketplace

Optimize your marketing spend by delivering offers to the prospects that better match your driving risk profile. Target based on driving behaviors to deliver the right message at the right time, while maximizing engagement and conversion.

Audience Network

Target customers across the digital ecosystem based on exclusive behavioral data. With our LiveRamp integration, seamlessly optimize marketing spend and increase customer lifetime value via the programmatic pipes you already have in place.

WEBINAR: INSIGHTS FOR MARKETERS

How to leverage driving data in insurance advertising

In this panel, Arity experts shared how driving behavior and risk data can inform customer lifetime value when used in targeted advertising. We’ll help you understand how to target the best prospects for your business and how to start tracking metrics that matter.
Watch now

MOVE: THE OFFICIAL ARITY BLOG

Uncover expert mobility insights, tips, and thought leadership

Featured

How to empower your insureds with more benefits during a resource-challenged time

Amidst COVID-19, Southern Farm Bureau and Arity have launched a deductible rewards program to offer to customers benefits in return for driving more safely.
October 13, 2020
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What’s the secret to adding greater value to your mobile app users? Predictive mobility data

Mobile app publishers are missing out on a key component to building a more unique and meaningful experience.
January 14, 2021
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#WeAreArity Wednesday: Van Nguyen

In our #WeAreArity at home series, we shine a spotlight on Arity employees each week. Meet Van Nguyen from our engineering team.
January 13, 2021
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Contact us for a consultation

Our team will work with you from ideation through implementation to find the right marketing solution for you.