Marketing solutions
Leverage the world’s largest driving behavior database for targeted marketing. Our digital marketing solutions help you find and connect to customers by utilizing our unique ability to predict lifetime value from their driving risk and behavioral data.
Connect based on known customer lifetime value
Our digital marketing solutions are built on our 200 million connections to drivers. Use personal driving behavior data and insights to reach your ideal customers.
Boost marketing ROI
Use our marketing solutions to focus your efforts on reaching the audiences with driving behaviors you’re targeting.
Optimize for true customer value
Ensure you’re serving the best offers to each user based on their actual driving history and associated driving risk.
Reach prospects meaningfully
Leverage behavioral data to deliver relevant messaging based on each customer’s movement and driving experiences.
Our insurance clients have benefited from telematics-based customer targeting
The top 25% of scored drivers have a lifetime value of up to 5x greater than the average driver
How it works
Driving data based targeting enables you to attract the drivers with the highest lifetime value and boost your customer acquisition ROI.
Benefit from our pioneering digital marketing solutions
Get in front of your ideal customers and gain a competitive edge by working with the nation’s first driving data based advertising network.
Private Marketplace
Optimize your marketing spend by delivering offers to customers who better match your driving risk profile. Target based on driving behaviors to deliver the right message at the right time, while maximizing engagement and conversion.
Arity Audiences
Reach 200 million customers across the digital ecosystem based on exclusive behavioral data. With our LiveRamp integration, seamlessly optimize marketing spend and increase customer lifetime value via the programmatic pipes you already have in place.
WEBINAR: INSIGHTS FOR MARKETERS
How to leverage driving data in insurance advertising
