Driving-based marketing solutions
Reach your ideal customers with the nation’s first ad tech offering that leverages behavioral data and mobility insights to improve targeting and boost marketing efforts.
Target based on known customer lifetime value
Our digital marketing solutions help you find and connect with your best prospects, leveraging our unique ability to predict lifetime value from their driving risk and behavioral data.
Boost marketing ROI
Use our marketing solutions to focus your efforts on reaching the audiences with driving behaviors you’re targeting.
Optimize for true customer value
Ensure you’re serving the best offers to each user based on their actual driving history and associated driving risk.
Connect with prospects in a meaningful way
Leverage behavioral data to deliver messaging that’s relevant and targeted based on each prospect’s movement and driving experiences.
Our insurance clients have benefited from telematics-based customer targeting
The top 25% of scored drivers have a 3.3x greater lifetime value relative to the average
How it works
Our marketing solutions are built on more than 400 billion miles of collected driving data, providing true insight into customer value. Telematics-based targeting enables you to attract the drivers with the highest lifetime value and boost your customer acquisition ROI.
Benefit from our pioneering digital marketing solutions
Get in front of your ideal customers and gain a competitive edge by working with the nation’s first telematics-based advertising network.
Private Marketplace
Optimize your marketing spend by delivering offers to the prospects that better match your driving risk profile. Target based on driving behaviors to deliver the right message at the right time, while maximizing engagement and conversion.
Audience Network
Target customers across the digital ecosystem based on exclusive behavioral data. With our LiveRamp integration, seamlessly optimize marketing spend and increase customer lifetime value via the programmatic pipes you already have in place.
WEBINAR: INSIGHTS FOR MARKETERS
How to leverage driving data in insurance advertising
