Move: A blog by Arity

Optimize profitability by leveraging driving data to target the best customers

Find out how, by shifting marketing KPIs, an insurance carrier can achieve a higher lifetime value to customer acquisition ratio over time.
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What is mobility data?

Arity defines mobility data and how it can power your business.
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Device data is good. Mobility data is better

Why are companies shifting from device data to mobility data – and what does that mean for different industries?
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Why auto insurers should leverage driver behavior monitoring for advertising

Learn how insurers can be more targeted with marketing dollars to attract the most profitable drivers.
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