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a blog by Arity

Telematics

How to empower your insureds with more benefits during a resource-challenged time

Amidst COVID-19, Southern Farm Bureau and Arity have launched a deductible rewards program to offer to customers benefits in return for driving more safely.
October 13, 2020
4 min read
Mobile Publishers

What’s the secret to adding greater value to your mobile app users? Predictive mobility data

Mobile app publishers are missing out on a key component to building a more unique and meaningful experience.
January 14, 2021
2 min read
Company culture

#WeAreArity Wednesday: Van Nguyen

In our #WeAreArity at home series, we shine a spotlight on Arity employees each week. Meet Van Nguyen from our engineering team.
January 13, 2021
1 min read
Telematics

How to use driving data to supercharge your marketing strategy

If you’re not using insights based on your customers’ driving habits to inform your marketing strategy, you could be missing out on the most valuable customers.
January 11, 2021
3 min read
Telematics

How to leverage driving data to reshape your insurance marketing strategy

Is your marketing team measuring the right KPIs? Arity leans into why driving data is a key benefit of getting in front of the customer you want.
January 7, 2021
3 min read
Data

A look in the rearview mirror: top 9 mobility data topics on people’s minds in 2020

In 2020, not only did people change their driving behaviors, they changed their mindsets. Check out the top 9 blog posts from last year.
January 4, 2021
5 min read
Telematics

An inside look: what It takes to build and feed a “safe driving” mobile app

What does it take for an insurance company to create and manage a mobile “safe driving” app that really works? Tony LaMarca dives in.
December 7, 2020
6 min read
Company culture

#WeAreArity Wednesday: Carleigh Noble

In our #WeAreArity at home series, we shine a spotlight on Arity employees each week. Meet Carleigh Noble from our product team.
December 2, 2020
1 min read
Company culture

What I’m thankful for …

Arity's president, Gary Hallgren, takes a moment to reflect on 2020 and shares what he is thankful for this year.
November 26, 2020
3 min read
Telematics

Optimize profitability by leveraging driving data to target the best customers

How can you leverage telematics to target the best drivers with ads? Learn how to shift marketing KPIs to align with product and pricing goals.
November 12, 2020
4 min read
Data

How current driver habits are shaping the future of transportation

Our biggest takeaways from “IGNITION: Transportation — Shifting Gears, Innovation Ahead,” sponsored by Arity and Business Insider.
November 5, 2020
6 min read
Company culture

#WeAreArity Wednesday: Jordan Nelson

In our #WeAreArity at home series, we shine a spotlight on Arity employees each week. Meet Jordan Nelson from our data science team.
October 28, 2020
1 min read
Company culture

#WeAreArity Wednesday: Jon Hensley

In our #WeAreArity at home series, we shine a spotlight on Arity employees each week. Meet Jon Hensely from our UX team.
October 14, 2020
3 min read