How to leverage driving data in insurance advertising

In an increasingly competitive market, it’s crucial for insurance marketers to target the right customers — safe drivers that support their book of business. The challenge? Today’s default success metrics — like click-through and conversion rates — don’t tell insurance marketers the whole story about campaign performance or the kinds of customers they bring in the door.

Driving behavior and risk data present insurance marketers new opportunities to target safe drivers — the kinds of drivers that support long-term profitability at acquisition.

Watch Arity experts explain how advanced targeting methods help you reach high-value drivers who can triple your average customer lifetime value.

In this on-demand webinar, you’ll learn:

  • The benefits of using driver behavior data in advertising
  • How short-term KPIs can mask campaign insights
  • How driver behavior can increase customer lifetime value

With nearly 400 billion miles of aggregated and anonymized mobility data collected from over 120+ million active connections, Arity delivers access to the insights that drive profitability and increase the lifetime value of your customers.

Access the webinar

The presenters

Lisa Jillson

Head of Marketing & Design

Fred Dimesa

Head of Advertising & Aggregated Data Product Segment

Jen Gold

Director, Product Marketing

Louisa Harbage-Edell

Director, Market Intelligence & Strategy