How to leverage driving data in insurance advertising

As the insurance industry increasingly invests in data-driven growth, it’s time to abandon traditional advertising KPIs and prioritize advanced insights. Insurance advertisers need to focus on the metrics that matter to acquire only the best customers for insurers — safe drivers that will support their bottom lines.

Watch Arity experts explain how driver behavior and risk data can help you target safer drivers and reach profitable long-term customers. We’ll demonstrate how Arity’s advanced data supports campaigns built on real customer insights so you acquire the most valuable customers for your clients.

In this on-demand webinar, you’ll learn:

  • How sourcing data from real drivers increases data quality
  • How driving data provides key customer insights
  • The benefits of using driver behavior data over short-term KPIs

With nearly 400 billion miles of aggregated and anonymized mobility data collected from over 120+ million active connections, Arity delivers access to the rich insights that drive lucrative campaigns.

Access the webinar

The presenters

Lisa Jillson

Head of Marketing & Design

Fred Dimesa

Head of Advertising & Aggregated Data Product Segment

Jen Gold

Director, Product Marketing

Louisa Harbage-Edell

Director, Market Intelligence & Strategy