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Audience Network

Arity collects driving data from over 25 million drivers in real time, and scores those drivers based on factors including distracted driving, hard braking, sudden acceleration, speeding and more, to determine driving score and risk.

Now you can optimize customer retention and profitability by using Arity's risk-based driving data to target your best prospects across the digital ecosystem

Stop wasting money showing offers to the least valuable prospects

Shift marketing spend to reach customers who will be most profitable over time.

Increase average retention rate by acquiring higher-quality customers

Turn the best drivers into customers and enjoy lower churn rates and better retention.

Focus on converting customers with best lifetime values.

Convert low-risk drivers with relevant offers to increase average customer LTV.

The top quartile of Arity-scored drivers has 3.3x greater lifetime value relative to the average.

Visit our LiveRamp partnership page to learn more and to access Arity data segments

Go to LiveRamp

MOVE: THE OFFICIAL ARITY BLOG

Uncover expert mobility insights, tips, and thought leadership

Featured

What’s the secret to adding greater value to your mobile app users? Predictive mobility data

Mobile app publishers are missing out on a key component to building a more unique and meaningful experience.
January 14, 2021
2 min read

Arity and Ford team up to give drivers more control over what they pay for insurance

Arity is working with Ford to allow drivers of Ford and Lincoln connected cars to opt-in in to having Arity score their data for UBI purposes.
February 25, 2021
3 min read

#WeAreArity Wednesday: Val Damasky

In our #WeAreArity at home series, we shine a spotlight on Arity employees each week. Meet Val Damasky from our product team.
February 24, 2021
2 min read

Contact us for a consultation

Our team will work with you from ideation through implementation to find the right marketing solution for you.