Audience Network

Arity collects driving data from over 25 million drivers in real time, and scores those drivers based on factors including distracted driving, hard braking, sudden acceleration, speeding and more, to determine driving score and risk.

Now you can optimize customer retention and profitability by using Arity's risk-based driving data to target your best prospects across the digital ecosystem

Stop wasting money showing offers to the least valuable prospects

Shift marketing spend to reach customers who will be most profitable over time.

Increase average retention rate by acquiring higher-quality customers

Turn the best drivers into customers and enjoy lower churn rates and better retention.

Focus on converting customers with best lifetime values.

Convert low-risk drivers with relevant offers to increase average customer LTV.

The top quartile of Arity-scored drivers has 3.3x greater lifetime value relative to the average.

Visit our LiveRamp partnership page to learn more and to access Arity data segments

Go to LiveRamp

MOVE: THE OFFICIAL ARITY BLOG

Uncover expert mobility insights, tips, and thought leadership

Featured

How behavioral data about how people drive will transform your marketing strategy

Why is behavioral data, specifically how people move in the real world, critical to understanding and reaching target consumers and maximizing profitability?
April 5, 2022
4 min read

Create valuable experiences for mobile banking users with mobility data 

With Arity’s mobility insights you can offer your customers personalized and unique ways to earn more rewards that will keep them engaged and loyal to your app.
October 3, 2022
2 min read

Who Is Arity? Six years in, a trillion miles strong, and a leader in understanding driving behavior  

Arity has been recognized by Frost & Sullivan for its game-changing products like Arity IQ and Drivesight.
September 30, 2022
4 min read

Contact us for a consultation

Our team will work with you from ideation through implementation to find the right marketing solution for you.