Audience Network

Arity collects driving data from over 25 million drivers in real time, and scores those drivers based on factors including distracted driving, hard braking, sudden acceleration, speeding and more, to determine driving score and risk.

Now you can optimize customer retention and profitability by using Arity's risk-based driving data to target your best prospects across the digital ecosystem

Stop wasting money showing offers to the least valuable prospects

Shift marketing spend to reach customers who will be most profitable over time.

Increase average retention rate by acquiring higher-quality customers

Turn the best drivers into customers and enjoy lower churn rates and better retention.

Focus on converting customers with best lifetime values.

Convert low-risk drivers with relevant offers to increase average customer LTV.

The top quartile of Arity-scored drivers has 3.3x greater lifetime value relative to the average.

Visit our LiveRamp partnership page to learn more and to access Arity data segments

Go to LiveRamp


Uncover expert mobility insights, tips, and thought leadership


A trillion miles strong: Arity’s role in the future of mobility 

Learn how our team is using over a trillion miles of driving data to shape the future of mobility today.
November 9, 2022
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The mobile app balancing act: Privacy and personalization trends for 2023 

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February 1, 2023
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Contact us for a consultation

Our team will work with you from ideation through implementation to find the right marketing solution for you.