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Audience Network

Arity collects driving data from over 25 million drivers in real time, and scores those drivers based on factors including distracted driving, hard braking, sudden acceleration, speeding and more, to determine driving score and risk.

Now you can optimize customer retention and profitability by using Arity's risk-based driving data to target your best prospects across the digital ecosystem

Stop wasting money showing offers to the least valuable prospects

Shift marketing spend to reach customers who will be most profitable over time.

Increase average retention rate by acquiring higher-quality customers

Turn the best drivers into customers and enjoy lower churn rates and better retention.

Focus on converting customers with best lifetime values.

Convert low-risk drivers with relevant offers to increase average customer LTV.

The top quartile of Arity-scored drivers has 3.3x greater lifetime value relative to the average.

Visit our LiveRamp partnership page to learn more and to access Arity data segments

Go to LiveRamp

MOVE: THE OFFICIAL ARITY BLOG

Uncover expert mobility insights, tips, and thought leadership

Featured

How to empower your insureds with more benefits during a resource-challenged time

Amidst COVID-19, Southern Farm Bureau and Arity have launched a deductible rewards program to offer to customers benefits in return for driving more safely.
October 13, 2020
4 min read

What I’m thankful for …

Arity's president, Gary Hallgren, takes a moment to reflect on 2020 and shares what he is thankful for this year.
November 26, 2020
3 min read

Optimize profitability by leveraging driving data to target the best customers

How can you leverage telematics to target the best drivers with ads? Learn how to shift marketing KPIs to align with product and pricing goals.
November 12, 2020
5 min read

Contact us for a consultation

Our team will work with you from ideation through implementation to find the right marketing solution for you.