Audience Network

Arity collects driving data from over 25 million drivers in real time, and scores those drivers based on factors including distracted driving, hard braking, sudden acceleration, speeding and more, to determine driving score and risk.

Now you can optimize customer retention and profitability by using Arity's risk-based driving data to target your best prospects across the digital ecosystem

Stop wasting money showing offers to the least valuable prospects

Shift marketing spend to reach customers who will be most profitable over time.

Increase average retention rate by acquiring higher-quality customers

Turn the best drivers into customers and enjoy lower churn rates and better retention.

Focus on converting customers with best lifetime values.

Convert low-risk drivers with relevant offers to increase average customer LTV.

The top quartile of Arity-scored drivers has 3.3x greater lifetime value relative to the average.

Visit our LiveRamp partnership page to learn more and to access Arity data segments

Go to LiveRamp

MOVE: THE OFFICIAL ARITY BLOG

Uncover expert mobility insights, tips, and thought leadership

Featured

How behavioral data about how people drive will transform your marketing strategy

Why is behavioral data, specifically how people move in the real world, critical to understanding and reaching target consumers and maximizing profitability?
April 5, 2022
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#WeAreArity Wednesday: Dan Heinz

In our #WeAreArity Wednesday series, we shine a spotlight on Arity employees each week. Meet Dan Heinz on our Analytics team.
May 18, 2022
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Maximize Auto Aftermarket business planning efforts with real-time driving behavior data

Driving behavior data offers auto aftermarket businesses rare insight into when and where to find the drivers that need them most
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Contact us for a consultation

Our team will work with you from ideation through implementation to find the right marketing solution for you.