Transportation 101 defined: what do we really mean?
In these hyper-connected times, in the hectic process of our workday, we freely and frequently use some keywords and terms that mean different things to different people. We throw them around so often, that we get away from the core definition of the term of the word. To facilitate a shared understanding amongst likeminded folks, we took some time to define a few of the key terms and concepts that we use daily with a link to how it relates to our work here at Arity.
- Transportation: the system or process of moving people and goods from one place to another
- Personal Mobility: how individuals move freely, without restriction
- Last Mile: the distance from a specific location to a transportation source
- Gig Economy: a dynamic labor market in which people are paid for specific tasks, aka ‘gigs,’ without a conventional employment contract
- Rideshare: an on-demand service used by passengers to secure a ride via a private vehicle via a smartphone app
- Carshare: a membership-based service available to qualified drivers to rent a shared vehicle for a pre-determined period
- Connected Car: a vehicle using onboard sensors and Internet connectivity to optimize its own operation and maintenance as well as the convenience and comfort of passengers
- Self-Driving: a vehicle that does some or all the work of moving a vehicle using a combination of sensors, cameras, radar and artificial intelligence (AI)
- Subscription Model: when a customer pays a weekly, monthly or annual fee to access products, such as a vehicle, or services, like ridesharing
- Risk: when the probability of a variable (a vehicle getting into an accident) is known but the actual value of the occurrence (if the accident will occur at a specific intersection) is not
- Driver Score: a personalized score, based on driving behaviors that are impactful to driver safety and vehicle performance, such as hard braking, distance driven, time of day and speed
- Telematics: the use of connected technology to transmit, receive, store, process and analyze data from devices over a network to track and monitor a vehicle
- Data: facts and statistics that are gathered for reference or analysis
- Data Analytics: the process of organizing, querying and interrogating data to discover qualitative and quantitative insights from raw information sources
- Data Science: the discipline of making data useful
Arity’s role in the evolving ecosystem of transportation is unique. Our customers and partners are leaders in every segment of the ecosystem, including shared mobility providers, numerous OEM’s, several insurance providers, as well as our parent company (Allstate). This dynamic mix of collaborators has given Arity access to a #ShitTon of high-quality data, allowing our team to identify and refine the insights and intelligence that power all the solutions that our customers and collaborators use every day. This straightforward collection and definition of the many terms we use every day is a small step towards facilitating to a shared understanding of the fundamental thing we are trying to achieve, improving the efficiency of how we get from one place to another.