As COVID-19 infections increase, will delivery drivers keep on driving?
As states across the country evaluate what’s safe to reopen, Arity is evaluating how continual changes in consumer preferences are also changing driving behaviors.
For example, are more people using gig platforms like Instacart and DoorDash for groceries and meals? Are there more delivery drivers on the road?
To start answering questions like these, Arity has been analyzing how driving for gig platforms has compared to personal driving, driving to commute, or for leisure that is unrelated to job duties.
While circumstances continue to evolve, our initial look at trips between February and August 2020 gives us a sense of how mobility will change going forward.
How did driving change when the pandemic hit the US?
As previously discussed in a blog post, Arity analyses show that total miles driven declined by more than 50% countrywide in late March, and even now with more businesses open, total miles driven remain about 30% lower on average.
Smoothed, Indexed (100=Feb 02)
How did COVID-19 affect driving for gig platforms like ride-hailing and delivery services?
To understand how the pandemic has affected driving for gig platforms specifically, Arity analyzed when people were driving for personal reasons vs. for gig platforms. We identified gig trips using our Gig Detection model that applies machine learning on multiple sources of telematics data to discern personal from gig driving.
Separating types of trips with Gig Detection, we see differences between the declines in personal vs. gig driving at the start of stay-at-home orders in March. While personal trips dropped by 50%, gig trips dropped by only 30% during this time, suggesting greater motivation to drive for gig work than there was to drive for personal reasons. And, while there were fewer gig and personal trips overall, gig trips made up a greater percentage of trips on the road, again reinforcing the demand for gig work to continue in spite of the pandemic.
How are gig drivers responding to health and safety concerns?
While gig platforms incentivize drivers to accept work, drivers’ decisions are influenced by health and safety now more than ever. According to a survey gathered by the Rideshare Guy, 39% of drivers said they were driving less due to the coronavirus.
To put these attitude shifts into context, we analyzed which types of gig drivers were more likely continuing work despite stay-at-home orders. We noticed that drivers that were more active on gig platforms before the pandemic continued to work the same amount even after March. However, we saw the opposite for gig drivers that drove less than 40 trips per week who, on average, drove 35% fewer trips for gig platforms than before stay-at-home orders.
What could this mean for gig drivers and platforms moving forward?
What are the big takeaways here? While changes on the roads are still unfolding, our analysis reveals patterns that suggest how the gig economy is responding as the pandemic changes the dynamics in our individual and economic relationships.
- All types of driving have declined relative to the beginning of the year.
However, with infection rates at another turning point, we could see significant changes both in personal and gig driving again.
- Though miles and trips have declined overall, gig trips make up a greater percentage of driving on the road. There are multiple factors that could continue this shift:
- People that were active gig drivers before the pandemic are more likely to continue driving throughout.
With the economy still under duress, we could see that these active gig drivers continue as the most dependable workforce for gig platforms at similar, or possibly even higher, rates. Additionally, the trend we observed beginning in May of increased activity by part-time gig drivers may continue.
What happens next? To evaluate opportunities and demand for gig platforms as the economy adapts to the “next normal”, Arity will remain focused on how our data reflects the demand for goods, services, and travel. We will expand our analysis into geographic variability as states across the country determine the best path forward in these unprecedented times.