Why mobile apps should consider a telematics SDK
Key takeaways
- CX and UX are critical: Mobile apps must deliver highly personalized experiences to meet rising consumer expectations.
- Mobility insights go beyond transportation: A mobile telematics SDK helps app publishers understand commuting habits, routes, and behaviors for better engagement.
- Value exchange matters: Users opt in to share driving data for benefits like discounts and convenience. Apps must clearly communicate this value.
- Industry-specific applications:
- QSRs: Offer time- and location-based deals to build loyalty.
- Family safety: Extend safety services beyond the home to consumers’ cars.
Introduction
Mobile phones are ubiquitous features of our everyday lives. But because mobile devices are intimately tied to users’ daily routines, it takes highly personalized experiences to make mobile apps valuable for customers. Mobility insights that show where customers go and how they get there can support app publishers as they personalize experiences.
But if it seems like mobility insights only apply to the transportation industry, think again. Across sectors, mobile app publishers can implement a mobile telematics SDK to learn about their users’ commuting habits, common routes, and other behaviors — leveraging mobility data to unearth information that supports engaging in-app experiences.
The high expectations of mobile consumers
Consumer expectations continue to rise alongside mobile advancements. Today’s consumers want mobile experiences personalized to their unique needs and daily routines. They also expect in-app experiences to provide discounts, convenience, safety.
In-app experiences make life easier for users and ideally, become an essential part of their day-to-day activities. However, this is only possible with unique data and deep insights from that data.
Users opt-in to share their personal driving behavior data when using mobile apps for deals, a more convenient user experience, or even safety. Still, it’s up to the app developer to communicate this value in advance so users know what they are getting in return for their information. Here are industry-specific applications for mobility data that make data sharing well worth it for users.
QSRs: Serve up personalized experiences
QSR leaders know that timing is everything. From the drive-through to order-ahead apps to weekday dinner meals, QSRs succeed due to their speed and convenience. Mobility data can make these experiences even more swift and seamless.
Mobility data can help QSRs connect with new and existing customers by offering them deals at the right place and time before they even start the car. The biggest opportunity to lure customers is the holiday retail season. An Arity survey on holiday season retail insights reveals that – from November 1st until Christmas – the chance that someone visits a quick service restaurant drops by 6.4%. However, traffic to retail locations rises on average 22% during the time between Black Friday and Christmas Day. With mobility data from a telematics SDK, QSRs can understand where cohorts of their customers may be driving – and extend the right offers to the right customers at the right time.
By activating mobility data insights, QSRs can transform the busiest driving season of the year into a new opportunity — turning retail-bound drivers into loyal, repeat customers.
Family safety: Extend your services beyond the home
An SDK can create a seamless integration between smart home features and vehicles offers a unique benefit for safety-conscious consumers.
- Extend your brand promise: Move from “home protection” to “protection everywhere,” covering customers both at home and on the road.
- Consumer demand: Consumers want safety wherever they go. The interest in automated driver assistance technologies, for example, is extremely high, with well over three-quarters of YouGov survey takers ranking such safety features as parking and rear collision warning systems, blind spot monitoring, and emergency braking warnings as important to have in their car.
Crash detection offers a way to redefine relevance, tap into the booming connected car market, and deliver the wraparound safety that consumers crave. For smart home businesses, crash detection is not just an add-on; it’s a strategic move that helps future-proof your portfolio.
Conclusion
A mobile telematics SDK turns phones into robust sensors, empowering app publishers to create rich customer experiences by integrating user-level, real-time driving and mobility data. Suited for use across app categories, this data equips app publishers with a greater understanding of their users and helps them predict when their services may be needed.