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Arity Audiences overview
Smarter focus. Better customers. Greater value.
Find out how we help you reach drivers based on behaviors like distracted driving, hard braking, and speeding.
Solution
Arity Audiences
Target drivers based on risk, mileage, commuting habits, and more
More effectively reach your ideal audiences with the best offers to eliminate wasted spend, increase retention, and achieve optimal customer LTV.
Benefits
Boost marketing ROI
Focus your efforts on reaching the audiences with driving behaviors you’re targeting
Optimize for true customer value
Ensure you’re serving the best offers to each user based on their actual driving history
Reach prospects meaningfully
Deliver relevant messaging based on each customer’s movement and driving experiences
Built from driving behavior data that generates insights on nearly 175 million US drivers, Arity Audiences enable marketers to reach consumers in digital marketing campaigns based on how, when, and where they drive.
5x
For auto insurance carriers, Arity’s lowest-risk tier drivers have up to 5x greater lifetime value than average drivers
Reach the best customers for your business
Connect with consumer segments based on how, when, and where they drive.
Insurance carrier audiences
- High to low risk drivers
- High to low mileage drivers
- High to low distance and duration commuters
- Distracted drivers
- Insurance premium drivers
- Lower funnel insurance shoppers
Auto aftermarket audiences
- Tire wear and tear audiences
- High to low risk drivers
- High to low mileage drivers
- High to low distance and duration commuters
Auto manufacturers and dealer audiences
- Safety-conscious drivers
- Performance drivers
- Fuel efficient drivers
- Lease/Trade-in potential drivers
- Comfort-seeking drivers
- In-market car shoppers
- Electric car interest driver
Retail and QSR audiences
- Predictive POI (point of interest) audiences
White paper
How behind-the-wheel behavior drives better marketing
Many marketers are opting for behavior data, but not all data is created equal
Here’s how five industries are leveraging insights on driver behavior to take drivers from point A (the road) to point B (their business).
White paper
Reach the right auto insurance customers for greater lifetime value
There’s a lot to gain by adjusting marketing strategies to target customers based on their lifetime value (LTV)
Auto insurance marketers often celebrate high click-through rates, quote requests and conversions — but are these successes enough?
News & insights
blog post
In a world of data and automation, can brands still feel human?
Discover how retail marketers can supercharge their strategies by combining online and offline behavioral data – inclu…
blog post
Hit auto insurance marketing KPIs – without breaking the bank
Arity explores three problems with auto insurance marketing KPIs, along with one solution to boost performance without o…
blog post
How can predictive mobility data and audience targeting help retail…
Using predictive mobility data, here’s how retail and QSR brands can drive personalization and engagement and connect…
news
5 AI marketing predictions for 2025
Experts weigh in on what may come next in an unpredictable space.
AdAge