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Arity Audiences overview
Smarter focus. Better customers. Greater value.
Find out how we help you reach drivers based on behaviors like distracted driving, hard braking, and speeding.
Solution
Arity Audiences
Target drivers based on risk, mileage, commuting habits, and more
More effectively reach your ideal audiences with the best offers to eliminate wasted spend, increase retention, and achieve optimal customer LTV.
Benefits
Boost marketing ROI
Focus your efforts on reaching the audiences with driving behaviors you’re targeting
Optimize for true customer value
Ensure you’re serving the best offers to each user based on their actual driving history
Reach prospects meaningfully
Deliver relevant messaging based on each customer’s movement and driving experiences
Built from driving behavior data that generates insights on nearly 175 million US drivers, Arity Audiences enable marketers to reach consumers in digital marketing campaigns based on how, when, and where they drive.
5x
For auto insurance carriers, Arity’s lowest-risk tier drivers have up to 5x greater lifetime value than average drivers
Reach the best customers for your business
Connect with consumer segments based on how, when, and where they drive.
Insurance carrier audiences
- High to low risk drivers
- High to low mileage drivers
- High to low distance and duration commuters
- Distracted drivers
- Insurance premium drivers
- Lower funnel insurance shoppers
Auto aftermarket audiences
- Tire wear and tear audiences
- High to low risk drivers
- High to low mileage drivers
- High to low distance and duration commuters
Auto manufacturers and dealer audiences
- Safety-conscious drivers
- Performance drivers
- Fuel efficient drivers
- Lease/Trade-in potential drivers
- Comfort-seeking drivers
- In-market car shoppers
- Electric car interest driver
Retail and QSR audiences
- Predictive POI (point of interest) audiences
White paper
How behind-the-wheel behavior drives better marketing
Many marketers are opting for behavior data, but not all data is created equal
Here’s how five industries are leveraging insights on driver behavior to take drivers from point A (the road) to point B (their business).
White paper
Reach the right auto insurance customers for greater lifetime value
There’s a lot to gain by adjusting marketing strategies to target customers based on their lifetime value (LTV)
Auto insurance marketers often celebrate high click-through rates, quote requests and conversions — but are these successes enough?
Frequently asked questions
What are Arity Audiences?
Arity Audiences are mobility data-based, targeted advertising segments built from driving behavior data collected by Arity from tens of millions of opted-in mobile app users. These audience segments enable marketers — especially in industries like auto insurance, automotive, retail, and more — to reach consumers based on how, when, and where they drive.
Where does Arity’s mobility data come from?
The data is aggregated anonymously from nearly 50 million opted-in drivers using various mobile apps while driving.
How can I use mobility data for advertising?
Using Arity Audiences, marketers can target drivers based on driving risk, annual mileage, commuting habits, predictive commutes, collision risk, tire wear and tear, and more. This hypertargeting can help marketers reach the right consumers with the right message at the right time.
Driving behavior insights
Arity helps marketers understand how people actually drive — from behaviors like hard braking, speeding, and overall mileage to driving routes and routines. These insights allow brands to build audience segments that reflect real-world habits, not just demographics.
Targetable segments built for relevance
Using Arity’s data, marketers can reach audiences based on driving risk levels (low, medium, or high), commute patterns, and even frequent stops — like coffee shops, gas stations, or your retail locations. This makes it easier to connect with people who are most likely to engage with your brand while on the move.
Smarter, more timely messaging
By tapping into actual driving behavior, brands can deliver messages that feel timely and relevant — whether it’s a breakfast offer for early commuters or a dinner deal for evening drivers. It’s about meeting people where they are, both physically and contextually.
How can retailers, QSRs, and other brick-and-mortar brands use Arity Audiences?
Arity Audiences don’t just tell you where your customers have been – they tell you where they are likely to go. Knowing where a customer is most likely to drive based on their previous driving patterns is called predictive mobility. A retail advertiser can use this predictive mobility to segment and target audiences that, for example, frequently drive past their or their competitors’ locations. By understanding when and where customers are most likely to travel, retailers can target and personalize their advertising by reaching these drivers with relevant and timely messaging.
How do you maintain consumer privacy?
Visit our Privacy Center to learn about our privacy policies.
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