White paper: How behind-the-wheel behavior drives better marketing
How six industries are leveraging insights on driver behavior to take drivers from Point A, the road, to Point B, their business,
Insights into how, when and where consumers drive can help marketers in multiple industries identify better strategies to reach prospective customers. In this white paper, we’ll take a closer look at how six industries are leveraging insights on driver behavior to take drivers from Point A (the road) to Point B (their business).
Industries covered:
- Fuel and convenience brands
- Quick service restaurants
- Auto parts and repair brands
- Car accessory manufacturers and makers
- Rideshare and delivery companies
- Navigation and map apps