White paper: How behind-the-wheel behavior drives better marketing
How six industries are leveraging insights on driver behavior to take drivers from Point A (the road) to Point B (their business)
Insights into how, when and where consumers drive can help marketers in multiple industries identify better strategies to reach prospective customers. In this white paper, we’ll take a closer look at how six industries are leveraging insights on driver behavior to take drivers from Point A (the road) to Point B (their business).
Industries covered:
- Fuel and convenience brands
- Quick service restaurants
- Auto parts and repair brands
- Car accessory manufacturers and makers
- Rideshare and delivery companies
- Navigation and map apps