Southern Farm Bureau case study

Southern Farm Bureau Casualty Insurance Company (SFBCIC) wanted to encourage safer driving by rewarding it.

SFBCIC tapped Arity to implement a deductible rewards telematics solution, DriveDown, and implemented quickly even amidst ongoing systems integrations.

Partnering with Arity for its state-of-the-art mobile technology Routely® helped them avoid the additional costs, resources, and time needed to build a custom app from scratch.

The results

• SFBCIC launched DriveDown in Arkansas, Mississippi, Louisiana, Sand South Carolina and planned to launch in Florida in 2021
• Nearly a quarter of distracted drivers reduced their distracted driving by more than 50% after 30 days
• The distracted drivers who saw the most improvement reduced their distracted driving by an average of 70%
• Overall, drivers reduced rates of distracted driving by nearly 10%

Read our case study to learn more.