a blog by Arity

Two truths and a lie: Contextual advertising with mobility data 

StreetFight features Arity and how to leverage our mobility data for contextual advertising.
April 19, 2023
1 min read

Leverage private marketplaces to reach your best customers in a post-cookie and privacy-first world

How can marketers reach their best customers when they can no longer rely on cookies and MAIDs? 
April 14, 2023
3 min read

Auto insurers: Your answer to improve pricing sophistication at time of quote

This blog is part of a series examining how telematics can address key challenges auto insurers are facing.
April 12, 2023
7 min read

#WeAreArity Wednesday: Todd Meyer

In our #WeAreArity Wednesday series, we shine a spotlight on Arity employees. Meet Todd Meyer from our Customer Success team.
April 12, 2023
5 min read

Accelerating safer roads and smarter cities with full-scale mobility data 

With fatal crashes reaching a 20-year high in 2022, how can cities use mobile phone-based data insights to accelerate their safety strategy?
April 6, 2023
4 min read

The secret to finding your best customers? Use third-party data to better understand them

Why waste your advertising efforts, spending time and money only to connect with the wrong people? Here's how third-party data can help.
April 5, 2023
5 min read

Distracted driving is on the rise: Where, when, and why? 

Key insights from Arity’s 2023 distracted driving report.
April 4, 2023
4 min read

Drive profitability with auto insurance telematics the way you want it

Three considerations for auto insurers choosing a telematics solution to drive profitability.
March 30, 2023
7 min read

Arity at RampUp 2023: Key themes for the future of programmatic advertising

Arity's Director of Product Marketing Jen Gold summarizes key takeaways from LiveRamp's RampUp 2023 conference.
March 8, 2023
3 min read

#WeAreArity Wednesday: Alycia Plattner

In our #WeAreArity Wednesday series, we shine a spotlight on Arity employees. Meet Alycia Plattner from our Operational Excellence team.
March 1, 2023
5 min read

Ramp up your marketing ROI: Use driving behavior data to fuel programmatic ad campaigns

How can data about how people drive help advertisers get a better understanding of their customers and connect with them in a meaningful way?
February 24, 2023
4 min read

#WeAreArity Wednesday: Brian Embry 

In our #WeAreArity Wednesday series, we shine a spotlight on Arity employees. Meet Brian Embry from our Customer Success team.
February 15, 2023
5 min read