Our commitment to do right by you and your data

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Learn about Arity’s principle-based framework, which guides everything we do with the data we collect and the types of partners we engage with.

The continued evolution of how data is used across all aspects of our daily lives has prompted industries large and small to navigate important questions about privacy, security, transparency, choice, rights, and the fair exchange for value.  With each new exciting innovation showing more ways data can benefit us, the gap continues to widen between what’s legally required or considered “standard practices” and what consumer’s expectations are of what is right and fair. 

At Arity, we know consumers take the privacy of their data very seriously, and we firmly believe they should have clarity into how a company is using their data. Our commitment to meeting consumers’ expectations around the privacy and security of their data is not only the right thing to do, but fundamental to our purpose and vision. Simply put, we believe we can’t succeed in making transportation smarter, safer, and more useful without consumers having a comfort level that sharing their data brings value to them and their community. 

We created a principle-based framework to guide everything we do with the data we collect, the types of partners we engage with, and best practices to ensure we instill confidence with end users so that they trust and are excited to know when their data is in the hands of Arity and our partners.  

So, what sets us apart? 


Transparency is at the core of our business.

We believe that there is no reason to hide when data is being collected and used if it’s done so transparently and responsibly, which is why we strive to be transparent about what information we collect and when.   


Maintain privacy and security.

We adhere to industry best practices for keeping data safe, secure, and private. Our users can trust that their data is maintained with rigorous standards of protection.  


Offer choice and control.

Allow users to opt out and stop sharing data at any time.  


Create meaningful value for users.

As consumers entrust us with their data, we’re committed to delivering tangible value in return. Whether it’s personalized insights, upgraded services, or innovative solutions, we aim to enrich the user experience with meaningful value. One good example of how we do this is the Drive Detection and Crash Detection services we power within the Life360 app 


Maintain integrity.

We work with data partners to help consumers feel empowered and understand how and when their data is being used.   


People today are generating massive amounts of data, and we believe this data has significant potential value for businesses across transportation. Consumers stand to gain big too – by sharing their driving data they can get help when they’ve been in a crash; can learn how their driving habits may impact their fuel consumption as well their cost of auto insurance; and can give them greater control to receive rates based on how safely they drive. 

We invite you to join Arity as we shape a future where data is utilized responsibly, ethically, and transparently; all while we work towards creating a smarter, safer, and more useful transportation ecosystem. More details about our data practices and principles can be found in our online privacy center: https://arity.com/privacy-center/ 

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Arity is a mobility data and analytics company. We provide data-driven solutions to companies invested in transportation, enabling them to deliver mobility services that are smarter, safer, and more economical.