Webinar | How to leverage driving data in insurance advertising
Date: Tuesday, December 8, 2020
Time: 2:00PM Central Standard
Duration: 1 hour
Insurance marketers continue to look for new ways to reach the right audience. With traditional advertising, it’s impossible to know whether you’re targeting the most profitable drivers and short-term KPIs like clickthrough, quote, and conversion rate can mask the bigger picture. The result? Wasting valuable spend on drivers who were most likely to click and convert, but who will be unprofitable down the road.
In this panel, Arity experts will share how driving behavior and risk data can inform customer lifetime value when used in targeted advertising. We’ll help you understand how to target the best prospects for your business and how to start tracking metrics that matter.
Throughout the session, we will answer some common questions such as:
- Why should insurance marketers be focused on customer lifetime value?
- How can driving data be used to target the right audiences?
- What KPI’s should you be measuring for success?
Arity is a mobility data and analytics company with more than 400 billion miles of driving data collected from over 23 million active connections. Our audiences are scored based on factors such as distracting driving, hard braking, sudden acceleration, speeding and more.
Webinar will be recorded and shared with all registrants.
Head of Marketing & Design
Head of Advertising & Aggregated Data Product Segment
Director, Product Marketing
Director, Product Marketing and Intelligence