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Typography

Primary Typeface

Arity’s primary typeface was selected to complement the logo while providing appropriate contrast and balance. This typeface has a geometric foundation that works well in the tech space. In addition, it features friendly and open curves that mimic the natural reading rhythm often found in humanist and serif typefaces.

Please note the full font family includes additional weights. Use only the ones specified on this page.

Where applicable, the universal alternate fonts are Helvetica Neue, Helvetica and Arial.

Roboto is an open source font that is available for print and web. It can be downloaded for free directly from Google fonts.

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