Logo
Primary wordmark
The Arity logo is the clearest and most straightforward way to visually identify our company to the world. It should be used
in all communications, at minimum as
a formal sign-off.
Multiple versions of the wordmark have been created in various colors for use across different applications, and the artwork should be used as provided, without modification. The navy wordmark should be used as the primary form in positive use cases.
Clear space & minimum size
A clear space and minimum display sizes have been identified to allow maximum clarity and legibility of the logo across applications.
Clear space
This exclusion zone defines the area into which no other graphic elements such as text, iconography, illustrations or other logos can intrude. This space is equivalent to the x-height of the logotype as shown in the diagram.
Minimum size
In print applications, the minimum size in which the logo may appear is 1 inch in width. In print applications, the minimum size in which the logo may appear is 30 pixels in height.
Special use wordmark with Allstate endorsement
The Arity logo will generally appear on its own, independent of any additional elements such
as taglines and modifiers.
However, with its roots in The Allstate Corporation, there are instances where that relationship will need to be clearly identified and leveraged within the Arity logo.
A secondary wordmark has been created to include a “founded by Allstate” endorsement to meet these needs. Like the primary wordmark, multiple versions have been created in various colors for different applications. The artwork should be used as provided, without modification.
Grayscale logos (print only)
The full-color versions of the logos should be used where possible. However, grayscale versions have been created for use in print applications where color is limited to black ink.
Colored dots
A special application of color within the logo has been designed for specific instances such as business cards.
This version of the primary wordmark has restricted usage and approval is required.
Logo Don'ts
To ensure the Arity logo appears consistent across all communications, use artwork only
as provided. The following examples illustrate
a few ways the logo should NOT be used.