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Brand Guidelines

A centralized home for Arity Brand Guidelines and assets

Brand Elements

Our digital brand is composed of six cohesive visual elements that define the Arity look and feel. Click on each element to view our detailed guidelines and sample assets.

Logo

Primary usage, appropriate sizing, and logo "don’ts"

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Color

Detailed palettes and product team specific assets

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Typography

Primary typeface and a link to downloadable fonts

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Dot Dash Graphic

Guidelines for creating data graphics across mediums

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Iconography

A deep-dive into our tiers of brand icons

Download PDF

Illustration

Solutions, portfolio capabilities, and content-specific illustrations

Download PDF

Messaging

Guidelines for each messaging approach

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Contact the Arity marketing team for more information