Brand Guidelines

A centralized home for Arity Brand Guidelines and assets

Brand Elements

Our digital brand is composed of six cohesive visual elements that define the Arity look and feel. Click on each element to view our detailed guidelines and sample assets.

Primary usage, appropriate sizing, and logo "don’ts"

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Detailed palettes and product team specific assets

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Primary typeface and a link to downloadable fonts

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Dot Dash Graphic

Guidelines for creating data graphics across mediums

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A deep-dive into our tiers of brand icons

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Solutions, portfolio capabilities, and content-specific illustrations

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Guidelines for each messaging approach


Guidelines on stock photography choice and overlay usage

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