Why a mobile telematics SDK isn’t just for the transportation industry
Mobile phones are ubiquitous features of our everyday lives. But because mobile devices are intimately tied to users’ daily routines, it takes highly personalized experiences to make mobile apps valuable for customers. Mobility insights that show where customers go and how they get there can support app publishers as they personalize experiences.
But if it seems like mobility insights only apply to the transportation industry, think again. Across sectors, mobile app publishers can implement a mobile telematics SDK to learn about their users’ commuting habits, common routes, and other behaviors — leveraging mobility data to unearth information that supports engaging in-app experiences.
The high expectations of mobile consumers
Consumer expectations continue to rise alongside mobile advancements. Today’s consumers want mobile experiences personalized to their unique needs and daily routines. They also expect in-app experiences to provide discounts, convenience, and valuable information.
In-app experiences make life easier for users and ideally, become an essential part of their day-to-day activities. However, this is only possible with unique data and deep insights from that data.
Users opt-in to share their personal driving behavior data when using mobile apps for a discount code or a more convenient user experience. Still, it’s up to the app developer to communicate this value in advance so users know what they are getting in return for their information. Here are industry-specific applications for mobility data that make data sharing well worth it for users.
QSRs: Serve up personalized experiences
Quick-service restaurant (QSR) apps have the ability to offer personalized food options, beverage deals, and limited-time promotions with the help of mobility data. By leveraging mobility data, you can offer users relevant conveniences and deals. For example, if you know a user frequents a route near a restaurant at certain times of the week, you can offer time and location-based discounts.
Location data helps restaurant app publishers can reward customers by offering them deals at the right place and time. As a result, QSRs can use mobility data to build customer loyalty and brand affinity over time.
Personal finance: Drive users toward responsible spending
In the financial services sector, mobility data is key to understanding retail banking customers’ preferences and behavior patterns. It also helps banking customers make better financial decisions and manage their money smarter.
For example, you can provide detailed reports on fuel expenses, mileage, and fuel efficiency by understanding behaviors like hard braking, speeding, and acceleration. Your users can then set spending goals personalized to their driving habits, helping them learn how to become more fuel-and cost-efficient.
You can also educate customers about saving and investing after they’ve become more cost-efficient. For example, with the money customers save by driving more efficiently, they can direct additional funds to their checking or investment accounts.
Fitness: Don’t sweat providing in-app value
Fitness app stats and reports motivate people to set goals, monitor progress, and participate in friendly competition. Driving and location data can also be incorporated into fitness apps, helping users reach their goals with valuable in-app information:
- Distracted driving heatmap: Tell outdoor fitness enthusiasts which streets are most likely to have distracted drivers so walkers and joggers can avoid them during their workouts.
- Accident avoidance: Inform users about car accidents in their area, encouraging them to exercise on safer streets.
- Driving vs. biking or walking: Short-distance travelers want to know when driving would be a longer commute than walking or riding a bike.
Telematics SDKs can keep users safe, active, and engaged by helping them find the best routes for their workouts. When app publishers provide value that directly improves the lives of their users, they can expect higher customer satisfaction and loyalty over time.
Mobile telematics SDK from Arity
Our mobile telematics SDK turns phones into robust sensors, empowering app publishers to create rich customer experiences by integrating user-level, real-time driving and mobility data. Suited for use across app categories, this data equips app publishers with a greater understanding of their users and helps them predict when their services are needed.
Contact us for more information about our solutions for app publishers.