News & insights

White paper

Crash course: The state of distracted driving in the U.S.

Distracted driving has increased 30% over the last four years—but where and when is it at its worst?

In this data report, we will examine how often people use their phones while driving and what factors correlate with this behavior.

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Blog post

A trillion miles strong

Learn about Arity milestones, how we’re shaping the future of mobility, and how we’re helping our customers shape the future of their own industries.

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Blog post

Leverage private marketplaces to reach your best customers in a post-cookie and privacy-first world

How can marketers reach their best customers when they can no longer rely on cookies and mobile ad IDs?

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Three people, in a row looking at their phones. A white man with dark hair is in the foreground, a blonde, white woman is in the middle ground, and another white individual in the background.
Data story

Gaining user trust to increase mobile app engagement

New Arity research supports that there’s an opportunity for every mobile app publisher to drive more app installs and engagement through experiences that positively influence user trust.

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data visualization that shows a user's level of trust based on a mobile app's industry
Blog post

Arity and Connected Analytic Services: Driving value with driving data

Arity and Connected Analytic Services team up to drive value for connected car vehicle owners and auto insurers.

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Blog post

3 ways auto insurers can curb distracted driving in 2023

Here are our recommendations for auto insurers looking to curb distracted driving in 2023.

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Webinar

How to win with telematics at quote

During InsureTech Connect (ITC) 2022, Arity experts discussed the benefit to auto insurers of having telematics data upfront.

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Blog post

Accelerating safer roads and smarter cities with full-scale mobility data

Mobility data can play a key role in helping government agencies, transportation planners, and transportation engineers make significant strides in their safety strategies. Here’s how.

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Data story

Shifting gears: Driving behavior by state

People are actually driving more miles than they did pre-pandemic and most notably, they drive differently than before.

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Data story

Arity insights on driving behavior changes

By analyzing our aggregated and anonymized data, we can identify the evolving way drivers responded throughout the early days of the COVID-19 pandemic.

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Data story

Arity data insights on distracted driving in 2020

Arity looked at distracted driving patterns measured by phone handling and usage. The results showed the persistence of this dangerous behavior.

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data visualization of distracted driving mapped against aggregated acceleration and miles driven in 2020